Design Research Center

Company Introduction - Design Research Center

 

 

The design research center is the place for the persons with an open mind who take the lead in product innovation.

 

Design research center
Design development and cultivation of talented personnel

Marketing Planning Team:
Product publicity - Trend analysis - Cafe operation - Brand image making

Product Planning Team
R&D - Survey of responses to new products

Web Design Team
Materialization of brand identities

Product Design Team
Precision CAD drawing work - Sampling through 3D modeling - product video production

Design management activities - Design management system

 

 

 

 

 

 

 

Design management system

The whole processes of Designskin are the results of efforts made by individual staff members.

Employee education and support
Design mind-up education for all staff members, Workshops at home and abroad, and incentive system for innovative ideas

Product processes
Planning -> Designing -> Sampling -> Production -> Selling -> Distribution,
Operation of Designskin's own factory, Principle by which stores should be directly managed by Designskin, Designskin's delivery service and direct delivery

Design management activities - Design marketing system

 

 

 

 

 

Operating process
The direct management of Designskin stores enhances the quality of both products and services.

- Head office: Planning, Design R&D

- Shopping mall: Product sales

- Naver's ‘Dikinholic’ Cafe: Survey of market responses, Service maximization

- Factory: Products are manufactured at Designskin's own factory.

- Non-hyun Store: Gangnam Non-hyun Store


 

 

<DESIGNSKIN OFF-STORE>

Design process

- Survey of responses to products by a group of cafe participants before launching new products

- Product improvement

- Research of design preferences

- Official sales after inspection

- Setting a goal of 50,000 Naver's ‘Dikinholic’ Cafe members

- Analysis of responses to products through monitoring of members







 

Company History

Company Introduction - Company History

2 0 0 7
- Launched Designskin products.
- 4 Designskin products were selected as Good Design (GD) Products by Korea Institute of Design Promotion  
  (KIDP).
- CEO Song Sung-jin was selected as one of 100 designers who have glorified Korea in the world.

2 0 0 8
- Established a Designskin-affiliated manufacturing plant.
- Started to sell Designskin products at home and abroad.
- Opened a Designskin store in the Yongsan I-Park Mall.
- 100% Design London: Designskin was invited as a representative of Korean design brands.

2 0 0 9
- Designskin was invited to various children’s design exhibitions.
- Participated in a baby goods exhibition in Cologne, Germany.

2 0 1 0
- Converted into a corporation.
- Opened a Naver’s official community “Dikinholic.”
- Opened Designskin’s Head Office in Gangnam.
- 3 Designskin products won awards from “IF Design Award 2010”, one of the world’s top three design awards.
- 100% Design London: Designskin was invited twice as a representative of Korean design brands.

 

2 0 1 1
- Established its own Design Research Center.
- Selected as an “INNOBIZ” innovative company.
- Registered more than 30 utility models and designs and applied & registered 10 patents.
- Won Grand Prize for children’s play goods hosted by Korea’s Children Education Association and Children’s
  Monthly Magazine.
- Launched many new products such as House Mat, Cake Sofa, and Tetris Sofa.

2 0 1 2
- Moved to Designskin Head Office in Nonhyun, Gangnam.
- Received two prizes: Korea’s Representative Brand Grand Prize and Achievement Award.
- Selected as a Patent Star Company in 2012.
- Launched many new products such as Bumper Mat and Stool Mat.
- Obtained 4 technology patents in 2012.
- Received a Grand prize in the 2012 Good Design Infant Care field from the Minister of Knowledge Economy.
 

2 0 1 3
- Developed and launched Designskin interior material upgrade soft energy pads.
- Obtained a total of 10 patents related to Designskin product technologies.
- Launched new products such as Hall Mat and Tunnel Sofa.
- GS Home shopping launching

2 0 1 4
- Obtained 3 patents related to Designskin product technologies (A total of 13 patents).
- Exported Designskin products to Hong Kong and Singapore.
- Obtained European certification “CE” Mark.
- Launched new products such as Open-type Bumper Mat and Cake Guard Set.
- Participated in CBME Shanghai International Kid Product EXPO.
- Participated in Japanese Baby Product Exhibition.
- Participated in Las Vegas ABC Kids EXPO.
- Participated in Kind + Jugend 2014 in Koln, Germany.
- Participated in 2014 Messe Frankfurt Exhibition.
- Participated in HOMI Milano 2014.