DESIGNSKIN

 

 

THE CONEPT of DESIGNSKIN is PLAY FUN

Entering into the 21st century, the average birthrate has dropped because of the worsening economic situation,
but keen attention is being drawn to the importance of children's living environment.

Getting gradually more interested in children's health as well as the safety of various children products, our society now needs safe products for our children.

In addition to that, these days people are pursuing the comfortability, safety, and usability of interior environments with the coming of the design era.

Keeping pace with this trend, Designskin has established not only the product safety system but also the creative design system

and has made efforts to develop innovative products since its founding. In particular, we are pursuing the production of masterpieces through the manual manufacturing process coupled with our superb workmanship. Designskin's awards and product innovations obtained so far will be the pride of our country as well as our company.

In conclusion, we sincerely hope that 2012 would be the year when we could develop the Korean market in the field of children's products,

which now very much rely on imports.

 

 

 

 

 

  

Participation in exhibitions HISTORY

Design management performance - Participation in exhibitions at home and abroad

[2007]
Participated in Seoul Design Week

[2008, 2010]
Participated in '100% London Design Exhibition' as a representative of Korea

 

[2010]
Participated in 'G-FAIR Korea Superior Product Trade Fair

[2007~2014]
Participated in domestic baby events more than 50 times

[2012, 2013]
Participated in 'Hong Kong Inno Design Expo' as a representative of Korea

 









 

Design awards

Design management activities

- Design information protection and management

 

Design protection system
Controlling top-class information by operating a closed cafe within the design research center

Demonstration of design superiority
A total of 50 patents and designs have been registered. We have applied more patents and designs than any other company in the field of the play mat.

 

A total of 13 registration of a patent.

 Verified quality, high-class brand

 

 

 

 

 
The first class in the industry! Designskin Mat Brand! Designskin Baby Mat Research Center
We have more patents, registered designs, and design prizes than any other company in the industry! Check the quality and value of Designskin which cannot be overtaken by others.
We have 13 registered and applied patents which are more than any other company in the industry!
We have more registered and applied designs than any other company in the industry! We own more than 40 designs. 
Designskin owns more than 40 registered and applied designs for a variety of products and functions. We are the Number 1 Company in the industry in terms of the number of registered designs owned by us.



 

Design management performance - Design awards

The superior designs of Designskin were widely recognized in the world by receiving the world’s third largest design award ‘IF Design Award’ for its three products.
Establishment of Designskin Research Center
The Government has recognized Designskin Research Center so that we can make efforts to develop creative and innovative products. 
We have received the Minister Prize from the Ministry of Knowledge Economy for its good designs (GD). 
The Grand Prize in the field of childbirth and rearing! 
Our House Mat and 4-layer Baby Tetris Sofa were selected as Good Designs(GD) in the 2012 Good Design Contest hosted by the Ministry of Knowledge Economy (currently Ministry of Trade, Industry and Energy) and supervised by Korea Institute of Design Promotion and we have received the Grand Prize in the field of Kids Design Childbirth and Rearing. 
2012 Master Brand/ Designskin received both the Grand Prize and the Achievement Award in the field of Children Mat at the ‘Korea Representative Brand’, the most authoritative brand award in Korea, jointly hosted by Donga.com, iMBC, and Hangyung.com.
INNOBIZ As part of the Government’s hunting & developing project for technology innovative small& medium businesses, Designskin was selected as a INNOBIZ company.
INNOBIZ Class “A”





IF DESIGN AWARD 2010

Received the world's third largest design award 'IF DESIGN AWARD 2010' for 3 products.

GD-GOOD DESIGN
Received 8 outstanding design (GD) awards.

 

Design management performance
- Design management performance

 

 

 

PREMIUM BRAND AWARDS
Received the Grand Prize for children's play goods in the contest of 2011 KID & EDU PREMIUM BRAND AWARDS.

- Received the grand prize of Premium Brand Awards for children's play goods in the 

  contest of Seoul International EDU-CARE Fair for Children supervised by IYUA Net and
  hosted by Preschool Education Magazine and Korea's Children Education Association. 

2012 KOREA MASTER BRAND

Received the Grand Prize and the Brand Achievement Award of 2012 MASTER BRAND for Children's Play Mat.

Became a double prize winner by receiving the Grand Prize and the Achievement Award in the field of children's mat at the Korea's Representative Brand Contest, the most prestigious contest in Korea, co-hosted by Donga.com, IMBC, and Hankyung.com and sponsored by Dong-A Ilbo and Korea Economic Daily.

 

2012 IP Star Enterprise by Seoul City Government

Designskin was selected as the 2012 IP Star Enterprise by Seoul City Government, Korean Intellectual Property Office, and SBA.

A ‘IP Star Enterprise‘ is selected among companies which have the highest growth potential and patented technologies, whose sales of patented products is comparatively high compared to the total sales, and which invest a certain amount of earnings to the research & development of technologies to obtain patents. Those selected IP Star Enterprises are positively supported as a reliable company representing Seoul City so that they can grow steadily.

Please be informed that Designskin was selected as a 2012 Patent Star Enterprise with excellent results as it obtained 35 intellectual property rights including patents,
utility models, and designs.

Therefore, Designskin is supposed to receive more than 200 million won from Seoul Intellectual Property Center, Korean Intellectual Property Office, and Seoul City Government for patent right support, patent consulting, and overseas patent application.

 

 

Design Research Center

Company Introduction - Design Research Center

 

 

The design research center is the place for the persons with an open mind who take the lead in product innovation.

 

Design research center
Design development and cultivation of talented personnel

Marketing Planning Team:
Product publicity - Trend analysis - Cafe operation - Brand image making

Product Planning Team
R&D - Survey of responses to new products

Web Design Team
Materialization of brand identities

Product Design Team
Precision CAD drawing work - Sampling through 3D modeling - product video production

Design management activities - Design management system

 

 

 

 

 

 

 

Design management system

The whole processes of Designskin are the results of efforts made by individual staff members.

Employee education and support
Design mind-up education for all staff members, Workshops at home and abroad, and incentive system for innovative ideas

Product processes
Planning -> Designing -> Sampling -> Production -> Selling -> Distribution,
Operation of Designskin's own factory, Principle by which stores should be directly managed by Designskin, Designskin's delivery service and direct delivery

Design management activities - Design marketing system

 

 

 

 

 

Operating process
The direct management of Designskin stores enhances the quality of both products and services.

- Head office: Planning, Design R&D

- Shopping mall: Product sales

- Naver's ‘Dikinholic’ Cafe: Survey of market responses, Service maximization

- Factory: Products are manufactured at Designskin's own factory.

- Non-hyun Store: Gangnam Non-hyun Store


 

 

<DESIGNSKIN OFF-STORE>

Design process

- Survey of responses to products by a group of cafe participants before launching new products

- Product improvement

- Research of design preferences

- Official sales after inspection

- Setting a goal of 50,000 Naver's ‘Dikinholic’ Cafe members

- Analysis of responses to products through monitoring of members







 

Company History

Company Introduction - Company History

2 0 0 7
- Launched Designskin products.
- 4 Designskin products were selected as Good Design (GD) Products by Korea Institute of Design Promotion  
  (KIDP).
- CEO Song Sung-jin was selected as one of 100 designers who have glorified Korea in the world.

2 0 0 8
- Established a Designskin-affiliated manufacturing plant.
- Started to sell Designskin products at home and abroad.
- Opened a Designskin store in the Yongsan I-Park Mall.
- 100% Design London: Designskin was invited as a representative of Korean design brands.

2 0 0 9
- Designskin was invited to various children’s design exhibitions.
- Participated in a baby goods exhibition in Cologne, Germany.

2 0 1 0
- Converted into a corporation.
- Opened a Naver’s official community “Dikinholic.”
- Opened Designskin’s Head Office in Gangnam.
- 3 Designskin products won awards from “IF Design Award 2010”, one of the world’s top three design awards.
- 100% Design London: Designskin was invited twice as a representative of Korean design brands.

 

2 0 1 1
- Established its own Design Research Center.
- Selected as an “INNOBIZ” innovative company.
- Registered more than 30 utility models and designs and applied & registered 10 patents.
- Won Grand Prize for children’s play goods hosted by Korea’s Children Education Association and Children’s
  Monthly Magazine.
- Launched many new products such as House Mat, Cake Sofa, and Tetris Sofa.

2 0 1 2
- Moved to Designskin Head Office in Nonhyun, Gangnam.
- Received two prizes: Korea’s Representative Brand Grand Prize and Achievement Award.
- Selected as a Patent Star Company in 2012.
- Launched many new products such as Bumper Mat and Stool Mat.
- Obtained 4 technology patents in 2012.
- Received a Grand prize in the 2012 Good Design Infant Care field from the Minister of Knowledge Economy.
 

2 0 1 3
- Developed and launched Designskin interior material upgrade soft energy pads.
- Obtained a total of 10 patents related to Designskin product technologies.
- Launched new products such as Hall Mat and Tunnel Sofa.
- GS Home shopping launching

2 0 1 4
- Obtained 3 patents related to Designskin product technologies (A total of 13 patents).
- Exported Designskin products to Hong Kong and Singapore.
- Obtained European certification “CE” Mark.
- Launched new products such as Open-type Bumper Mat and Cake Guard Set.
- Participated in CBME Shanghai International Kid Product EXPO.
- Participated in Japanese Baby Product Exhibition.
- Participated in Las Vegas ABC Kids EXPO.
- Participated in Kind + Jugend 2014 in Koln, Germany.
- Participated in 2014 Messe Frankfurt Exhibition.
- Participated in HOMI Milano 2014.